Three Ways to Use Expired Domains for SEO
Expired domains can be a great way to improve your SEO and backlink profile. According to https://www.companionlink.com/, link building can be complex, but expired domains are a great way to increase your website’s authority and get quality backlinks. You can use an expired domain in three ways to improve your SEO. You can 301 redirect the domain or steal its links. Or you can create a network of private blogs. Learn more about them and how they can help you.
301 Redirects
A 301 redirect refers to a piece of code used to link one page to another. It tells your browser that the page will be permanently moved to the new address. As of 2016, 100% of PageRank is transferred via a redirect. You get all the link juice from an expired domain when you redirect one page to another. It’s important to note that you shouldn’t simply redirect an expired domain directly to your new website. Doing so can result in a penalty from Google. Make sure that the redirect comes from the same pages as your new website. The easiest way to create a 301 redirect is to add code to your website’s .htaccess file. You can use many codes depending on how your server is configured and the pages you want to redirect.
Stealing Broken Links
Broken link building is a great way to use expired domains for your SEO. This “white hat” method of getting backlinks to your website takes more time, but it’s also cheaper. First, you need to find an expired domain relevant to your niche and has many quality backlinks. Next, contact the websites that link to this expired domain to inform them of the broken hyperlink. Then offer them a link to your website as an alternative to the broken link.
If they are nice enough, they may replace the broken link with one to your website as a reward for your help. For the best response, contact the author of the article.
Building PBNs
Private blog networks are websites that build links to other websites to improve their Google rankings. A PBN is usually created with the same content as the expired domain, but new blog articles. These articles link back to your money website. You can register an expired domain and create an online blog to create a PBN. To create hyperlinks to your website, make sure it looks authentic. Because you have to host and develop the website and add content, a PBN is more expensive. A PBN has two advantages: you don’t have to rent links and sell them.
Since your homepage has the highest page authority and the most link juice, you can create a private blog. A domain linked to your website gives you the best relevance. Google’s guidelines prohibit you from making a network of personal blogs. This could result in your website and blog being penalized. You must be aware of the risk involved in creating such a blog and hide any clues that might reveal the private site status of your domain.
